I was watching Good Morning America today and the brilliant Robin Roberts said these words in passing. Such an incredibly helpful reminder to all entrepreneurs.
Sometimes you feel like you’re only inching toward your goals because there just aren’t enough hours in the day to be the #1 Salesperson, Marketing Head, Website Developer, Social Media Manager of your own company.
If you spend too much time in those arenas, you are expending energy that needs to be invested in improving your current products and services so that you are better equipped to serve your clients.
You may also miss a meal or two.
Here are some ways you can optimize the way you’re spending your time so you can think big and take small, productive steps toward achieving your big-time goals.
Ways to Manage Time
1. Hire out for things you don’t want to do yourself.
For example [shameless plug], I’ve recently launched the “Raise Your Rank SEO Support Plan” — this product was really put together to support those clients of mine who don’t want to learn SEO and do it themselves.
Marketing can be exhausting to the mind – especially for you coaches who give your whole selves to your clients in-session, you need to be able to hold a space for that energy. Otherwise, you’ll be completely spent by the time your session time comes around. Not fair to you. Not fair to your client.
Hiring out for marketing tasks is a big step toward your larger goals.
2. Automate your online presence.
You may schedule updates on Hootsuite for Twitter, but are you using TimeTrade? TimeTrade is a fabulous application that can take all the fuss out of scheduling sessions with clients.
And don’t forget about autoresponders! These are super helpful and valuable tools to check in with prospects after they sign up for your list. Why don’t you ask them what they thought of the free gift? Invite them to join you on Facebook to boost your page likes. Offer them a free 15 minute consultation. The possibilities are endless.
3. Create blocks of time for work and play!
Play is important too – especially for service providers. Otherwise, your brain will get mushy every day around 2:30 pm. You don’t want to resort to drinking too many energy drinks (as OD-ing on that could probably knock out your heart). Instead, create time just for you.
Because yes, you deserve it.
If you’re new to time-blocking, try plotting what you do in the first hour of your day first. Then, decide what time is break time. And add it to your Google Calendar so you know you will stick to it.
4. Morning rituals = productivity.
Have a ritual for the firs thing you do when you go to work in the morning. For me, it looks like this…
- 8am – 9am – Get ready and drive to my office.
- 9am – 10am – Make my to do list and mill through emails.
It doesn’t look like much, I know. But it’s SUPPOSED TO BE SIMPLE. So keep it that way. This has to be something you will stick to.
I don’t actually do meetings or work until after 10am and yet complete far more simply because I made my to do list. Make sure to add one item every day that will help you attain a larger goal in your business.
How do you think big and focus small?